XYLAB
Identity and exhibition design for XYLAB, an artificial intelligence and design exhibition, including posters, wayfinding, tickets, and merchandise.
Project
Exhibition identity
XYLAB is an identity for an exhibition about artificial intelligence and design. Posters, tickets, wayfinding, and the installation share one graphic language, so the brand stays the same from the entrance to the room.
The merchandise uses that same language. Totes, hoodies, and beanies carry the poster artwork, which keeps the shop tied to the show rather than reading as a separate collection.
